Truth be told, I haven't actually seen him as yet (sic!) but I have seen the way-cool shots of the Puma City!
On show in Boston till May 17th, the 6,000 sq.ft. re-purposed shipping crate installation "will play host to a street race with gold medalist Usain Bolt this weekend, along with a bicycle weekend, DJs, and personal appearances from Puma’s sailing and local Women’s Professional Soccer athletes," according to WWD.com.
Essentially, the Puma City houses a retail space, viewing areas, and a bar setup, so it's an art/installation thing and a marketing tool in one. Way-cool, indeed...
L.M.N. Harris
N.B. Images courtesy Women's Wear Daily (WWD)
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