The Ordinary Need Not Apply: Cloak inc.

I like what these guys are doing...

The Cloak, inc. brand puts out a basic line of heather tees in an array of searing colours, and with a simple 'cross' emblem on the front. Their mission is to be socially conscious and fashionable at the same time. From where I sit, they're doing a pretty good job of it thus far.

Their launch campaign, THE ORDINARY NEED NOT APPLY, features the "Positivity Moves" limited edition t-shirt collection; 100% of the profit made from the launch collection of "Positivity Moves" is being donated to non-profit charities focused on developing solutions to the overwhelming food crisis in the nation of Haiti.

To support their mission, click here.